How do I sell my home fast? It’s a question that has different answers, especially if you’re selling a luxury home. The market for luxury real estate is entirely exclusive, and the usual tips and tricks on reaching out to prospective buyers might not cut it. The good news is that the market remains resilient, and demand for luxury homes remains the same. Some are even looking at luxury homes away from urban centers and in foreign countries such as Monaco. Make the most out of this thriving market by ensuring that your luxury property is as attractive as possible with these helpful tips.
You’re probably a property owner asking yourself the question, “How do I sell my home fast?” The answer is not always simple, especially if the property in question is a luxury home.
Selling a luxury property is in itself a challenge: selling a property in places like Monaco can be even more challenging.
Having a high-end property to sell means making sure you’re targeting the right buyers. Unlike with a typical home, luxury homes cater to an exclusive market, and the buyer pool becomes smaller as the listing price becomes higher.
Fortunately, the market for luxury real estate remains resilient. A recent report revealed a continued demand for luxury homes, with the majority of buyers looking into luxury compounds that can be turned into their own home offices.
This is certainly good news, and you can make the most out of this robust demand by being proactive in selling your luxury property. Here are some things to remember when listing your home for sale.
Know your audience
As mentioned earlier, the luxury real estate market caters to an exclusive audience. In fact, the same report showed an entirely new demographic for luxury homes known as Trailblazers. These buyers often choose properties away from urban centers, and are after hidden gems from smaller suburbs, or even foreign countries like Monaco.
Apart from having money to spare, your buyers won’t likely be reached through traditional means such as Facebook ads and yard signs. They will be looking for top-quality marketing materials featuring professional photography and staging. Keep this in mind when preparing to list your property for sale.
Don’t settle for good-enough photographs: think great
Speaking of photography, you’ll definitely want to invest in having lots of studio-quality photos showing your property at its best. Go the extra mile by taking your buyers to a virtual tour around the house through video, or show the entire expanse of your property through drone shots.
These visuals are even more important for properties abroad. As most luxury buyers are based on other locations and can’t see the property firsthand, they will use these photos and videos to imagine themselves living inside your luxury home. With that said, make sure to capture your home at its best angle and showcase each and every one of its striking features and amenities.
Stage it with a professional
How will you be able to capture your luxury home at its best in the first place? Staging will be the key here, and, when done right, will definitely capture the attention of prospective buyers.
This doesn’t mean a complete do-over, though. Staging means showing off the noteworthy features of your home and piquing the interest of a buyer. This means removing any of your personal style preferences and creating a space that can cater to anyone’s taste. A perfectly staged home creates a story, and you’ll want your buyers to see its potential and imagine themselves living in your home.
Staging involves a lot of steps, so you’ll want the help of a professional stager here. Apart from styling your interiors, a professional stager can also help out in highlighting the most interesting features inside your home, even the ones that you might have overlooked.
Build a brand for your home
When taking photos of your luxury property, remember that you’re also capturing its distinct identity, or its “brand”, so to speak. What makes it different from other luxury homes on the market, and why should your buyers call it their new home?
Professional photos and videos are just the tip of the iceberg when it comes to building a brand for your home. Try coming up with an individual logo that you can use for your marketing materials, or even create a catchy slogan. These will help you send a focused message to your prospective buyers, and hopefully catch their undivided attention.
Cater to what they’re looking for
The luxury real estate market may continue to thrive in these times, but what exactly are buyers looking for in a luxury property? Based on recent trends, buyers tend to prefer properties that feature privacy and easy access to the outdoors. Apart from these features, these buyers are also looking at mega mansions and other luxury compounds.
Your listing can get a bigger boost if your property has all these things that buyers want in a luxury property. When done the right way, your luxury home will certainly get the attention of buyers, and you can easily sell your home fast and for its market value.
Work with a realtor
Remember that the luxury real estate market is entirely different from the typical market, especially if you’re selling a property overseas. You’ll need the help of a realtor who knows not only the ins and outs of the industry, but also has proven experience in successfully selling luxury properties throughout the years.
This is where we come in. At Spark and Partners, you can be assured that your Monaco property will stand out from all the other listings. With our large local and international network, we’ll be able to connect you with the right buyer, sell your home for the market price, and close the deal fast.